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Burns and Smiles Halloween addresses stigma

French not-for-profit Burns and Smiles and TBWAParis have won a Yellow Pencil for film at the D&AD Awards, in recognition of “Halloween”, a commercial designed to sensitize the general public to the fight of the burners to change the gaze of the others in everyday life. With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, we relate the story of one such individual, who we join for one very special evening. The film demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year.

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